Trivago Faces Multimillion Dollar Fine for Misleading Advertising
German transnational hotel comparison site Trivago has admitted it mislead Australian Consumers with its iconic TV ads and now it could face fines of up to $10 million. The hotel comparison site aired ads with its famous Trivago girl claiming highlighted deals would advertise the best price when in fact it skewed the prices shown to favour advertisers willing to pay a higher cost per click fee. Trivago is a hotel price comparison website that makes money from advertising partners primarily using a cost-per-click (CPC) business model, similar to Momondo and Skyscanner.
German transnational hotel comparison site Trivago has admitted it mislead Australian Consumers with its iconic TV ads and now it could face fines of up to $10 million. The hotel comparison site aired ads with its famous Trivago girl claiming highlighted deals would advertise the best price when in fact it skewed the prices shown to favour advertisers willing to pay a higher cost per click fee. Trivago is a hotel price comparison website that makes money from advertising partners primarily using a cost-per-click (CPC) business model, similar to Momondo and Skyscanner. Minimalistlike võimalustega tekstilise kodulehe valmistamine firma poolt peale hea vaist
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Trivago Faces Multimillion Dollar Fine for Misleading Advertising
6/12/2018
German transnational hotel comparison site Trivago has admitted it mislead Australian Consumers with its iconic TV ads and now it could face fines of up to $10 million.
The hotel comparison site aired ads with its famous Trivago girl claiming highlighted deals would advertise the best price when in fact it skewed the prices shown to favour advertisers willing to pay a higher cost per click fee.
Trivago is a hotel price comparison website that makes money from advertising partners primarily using a cost-per-click (CPC) business model, similar to Momondo and Skyscanner.
| Trivago Faces Multimillion Dollar Fine for Misleading Advertising German transnational hotel comparison site Trivago has admitted it mislead Australian Consumers with its iconic TV ads and now it could face fines of up to $10 million. The hotel comparison site aired ads with its famous Trivago girl claiming highlighted deals would advertise the best price when in fact it skewed the prices shown to favour advertisers willing to pay a higher cost per click fee. Trivago is a hotel price comparison website that makes money from advertising partners primarily using a cost-per-click (CPC) business model, similar to Momondo and Skyscanner. |
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